OUR VALUES — LIKE THE TIMES — THEY ARE A CHANGIN’

We remarked to our daughter that we’ve been observing lately that the values we hold as Americans are evolving — and for the better, I think. We grew up in the post war 1950s and early 1960s, and hit career strides in the Reagan years. America then was all about more, more, more. Conspicuous consumption was heralded, and we felt that we deserved the very best of everything because, well because we’re Americans!

I would never have considered dressing my children in hand-me-downs. They had the best of everything, and it was all brand new. New cars every two years, and we shopped and shopped. We had to have homes in only the best neighborhoods with the very best schools. It seemed that there was no end to more.

While I’m certain that our evolving values reflect the tough economic times we’re now living through, I have to say that the old adage “Some good can come from bad” seems true. It’s so interesting to see our four year old grandson proudly show off the shirt he is wearing that once was worn by his older brother. To him it is a connection to the big brother he adores. We’re seeing our children bargain shopping, and being proud and feeling accomplished about the bargains they find — when we once were only proud to buy the best (read: expensive).

While our values in earlier generations was based in accumulating, we’re observing this generation “simplifying” their lives. Down sizing and prioritizing what is really important in life is catching on as a value. And, this simplifing value gives people time to enjoy their relationships, spend more time with their children, and to go outside and play!

The times they are a changin’ — and the times are bringing new American values that harken back to simpler times. We like it.

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